Community Over Ads: Farming with Heart on Nextdoor with JoEllen Brooks | Ep 73

In this inspiring episode, JoEllen Brooks shares how she built a thriving real estate business in Cameron Park after relocating from the Bay Area—without spending a dime on ads. Learn how she used the Nextdoor app and grassroots community events like ice cream socials and senior resource gatherings to organically connect with neighbors, gain trust, and book 11 listing appointments in her first year. We also dive into the power of hyperlocal marketing, how Nextdoor compares to Facebook, and why relationship-building beats paid leads. Plus, the episode closes with a heartfelt conversation on parenting, purpose, and the lasting legacy of family life.

 

👉 If you're a real estate agent looking to farm smarter—not louder—this episode is for you.